Our founders Josh, Michael and Dil met whilst volunteering in Uganda. Here, they came across fresh jackfruit for the first time and, intrigued by its distinctive look and large size, gave it a try. Needless to say, they loved it. They loved it so much that they visited farmers to learn more about the fruit.
When they were told that the best way for farmers to add value to their fruit was through drying it, the Jacked Foods dream was born. From that moment onwards, we’ve set out to bring the unique tastes of East Africa to international markets and to support development across the supply chain.
We’re doing that in two main ways. Firstly, to help to reverse the devastating effects of deforestation across East Africa, we’re planting a tree for each pouch we sell. With the help of our customers, we’ve planted over 10,000 trees to date, helping us to become carbon negative – meaning, as a company, we take more carbon out of the air than we emit.
Secondly, to support transparency and to tell the stories of the farmers that supply us, we’ve worked with what3words to develop a fully traceable supply chain. This allows our customers to meet the farmers that grow the fruit in our pouches and see the exact journey the fruit took to get to them, from farm to finger.